Custer Communications, an executive communications coaching company, helps you create and deliver powerful presentations and effective messages for the media, your clients, or employees.
Benefits of Media Training
In this globally connected world, it’s essential that you tell the story of your organization in a cogent and compelling way. You may want to reemphasize your strong brand, or perhaps build a more powerful presence online through media interactions. And you don’t want others telling your story — your leaders and staff are the most powerful spokespersons for your organization.
However, the ability to work WITH the media to get your message across to a variety of audiences is a learned skill. Knowing the tools and tips for successful media interviews, then practicing them in a safe and secure setting, is key.
These techniques boost your ability to get your messages through to your audiences not only in media interviews, but staff meetings, town halls, one-on-ones with employees, and during crises, when clear communication is critical.